 | To expand the market for horticultural products in Virginia. |
| To have a positive influence on the legislature and other regulatory agencies impacting the industry in Virginia and the nation. |
| To provide quality professional development and certification programs for association members. |
| To be the catalyst for stimulating and advancing the education, research and technology needs of the industry. |
| To provide a responsive information management system for association members that is a viable clearing house for educational, legislative, marketing, research and other important information concerning the industry. |
| To remain the leading horticulture organization within the agriculture community of Virginia. |
| To maintain an association organizational structure that will be fully responsive to its mission.
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